Our analysis partners use Spotwatch’s unique technology to enrich your data with real-time information about the current TV spots.
Under the brand Datacroft, FELD M develops independent and reliable tracking tools.
Link: https://datacroft.de/tv2web
With our TV Push2Web service, you can integrate all your TV spot information in real-time into the web analytics tool of your choice. Compare TV with all other traffic channels, use the data for audience building and increase the efficiency of your digital marketing activities.
With our TV Uplift Analysis Dashboard, you can optimize the management of your TV flights.
Identify combinations of channel, time of day and advertising environment (etc.) with the greatest potential to increase your website traffic, optimize your marketing activities accordingly and achieve your conversion goals.
TV2Web Service from Datacroft: Benefit from the concentrated knowledge of a 50-person team of experts.
The marketing attribution provider Exactag evaluates all online and offline channels according to their influence on the customer journey. The company calculates the effectiveness of all measures during the customer’s decision-making process.
Exactag is an innovation leader in marketing attribution and is used by numerous companies. Exactag makes it possible to automatically evaluate all marketing data on a single platform, enabling advertisers to make concrete recommendations for the allocation of their advertising budgets.
Services offered:
Realytics is a specialist in the field of TV analytics and attribution. Using a special algorithm, Realytics can identify which web visitors have reached a website, due to a TV spot and thus measure the performance of TV campaigns on the digital channels. In addition to various solutions for performance – or brand-oriented advertisers – Realytics provides customer-specific consulting for the optimization of campaigns and media plans.
Services:
For digital brands with TV advertising, CND provides an unprecedented TV performance engine:
Our customers receive reliable answers:
You benefit from more than 15 years of experience in conception, evaluation and holistic optimization of TV campaigns.