About 80% of TV viewers use the internet simultaneously, 60% of which actively search for products that are currently being broadcast. We offer the technology to control real-time online activities. With our Impact/Uplift Analysis you can keep an eye on the effectiveness of your TV campaign at all times and also discover further potential through the market analysis of all current TV campaigns. Spotwatch now also integrates 16 PayTV channels for Germany. Taking the positive business development into account, Spotwatch is able to win Julia Aschenbrenner as new product manager. Spotwatch closes 2017 with a very positive result and wins further, strategic customers. With the slim and in this form unique TVSpotter, Spotwatch opens its database for further target groups in market research and marketing. The TV spot alert goes live. Successful tests based on intelligent object recognition and AI-supported image decoding. The website is relaunched. Spotwatch develops the TVSpotter. The tool is based on the Spotwatch API interface and allows fast retrieval of exact TV advertising data at a price based on the number of data sets. The tool was developed as a WordPress plug-in and will also be available as a reseller version from Q3/2017. Spotwatch migrates the original commercial block IDs and gross spendings for all channels in Austria in order to simplify matching on the customer side and to further expand reporting options. Spotwatch expands the standard interfaces of the synchronization options and now enables real-time synchronization with Facebook in addition to Google Adwords, Google Doubleclick, Optimizly, Splicky and Bing. Spotwatch has revised its recognition technology and is now the only provider able to identify commercials that have been broadcast as special advertising formats (spot in frame). In the case of a special type of advertising, a snapshot of the current spot is also created during recognition. This way, the exact type of ad can be validly reported. We now have more than 120 stations in our portfolio and thus have the largest station coverage in the DACH region. Spotwatch becomes a limited company. We are also expanding the management team with the addition of the experienced on and offline marketer Ralf Zmölnig, who joins the team as Chief Marketing Officer. Switzerland is being enlarged. In addition to the German-language stations, we cover the entire French-speaking part of Switzerland and Ticino. We currently have 100 stations in our portfolio. Switzerland is now also in the Spotwatch portfolio. We track 22 stations in Switzerland. Switzerland is now also in the Spotwatch portfolio. We track 22 stations in Switzerland. Spotwatch expands its portfolio and is now also available in Austria. At the launch Spotwatch has observed 20 channels in Austria. Spotwatch already has 1 million tracked commercials. The system recognizes commercial breaks automatically and can determine the exact position of the commercial in the commercial break in addition to the timestamp and channel. The first test case with a live customer should start, but for the uplift/impact evaluation the visitor data are not available to the second. Spotwatch develops a simple visitor tracking system that is implemented on the landing page of the customer. The company Spotwatch is founded and registered in the trade register. Spotwatch reliably tracks available commercials in live operation on 20 TV channels. In order to reach the next milestone, Spotwatch will automatically detect commercial breaks to avoid delivery of the spots by customers. The system is able to detect a randomly played series of videos without errors. The starting signal for Live TV was given. Purchase of servers and hardware to test Spotwatch in live operation. Tom (Spotwatch CEO) and Andreas (Spotwatch CTO) start developing a core system for Spotwatch. The first steps were a detailed analysis of the most effective algorithms for implementation. It soon became clear that neither audio tracking nor frame tracking was the only option. Both technologies have to be in order to guarantee a high recognition rate.Spotwatch is your partner when it comes to TV tracking and TV triggering.
Spotwatch - Management Team
Management
Spotwatch History
JULY 2018
APRIL 2018
FEBRUARY 2018
JANUARY 2018
DECEMBER 2017
NOVEMBER 2017
JULY 2017
JUNE 2017
FEBRUARY 2017
DECEMBER 2016
OCTOBER 2016
JULY 2016
FEBRUARY 2016
NOVEMBER 2015
SEPTEMBER 2015
MARCH 2015
JUNE 2014
MARCH 2014
FEBRURARY 2014
2013